Knowledge
Bidayat provides public and private education to fuel the creative ecosystem.
We are building educational programs consisting of inspirational, mentorship and acceleration series to encourage idea creation, improve operational execution and equip creatives to better cope with the demands of a fast-evolving business environment.
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Aya & Mounaz Abdel RaoufAya & Mounaz Abdel Raouf
The co-founders and creative directors of Egyptian luxury accessories brand Okhtein share their journey into the fashion industry, and the learnings along the way.
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Ämr EzzeldinnÄmr Ezzeldinn
The director, photographer and entrepreneur sits down to discuss his career: From starting as an architect to eventually taking an interest in photography and launching a talent management agency.
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Doaa GawishDoaa Gawish
The founder and CEO of The Hair Addict, a community platform centred around natural haircare, shares her lessons as an entrepreneur and discusses finding her purpose.
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Sara Sozzani MainoSara Sozzani Maino
The Head of Vogue Talents speaks about her illustrious career and shares advice on how to break into the industry.
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Valerio Coretti and Federico BerengoValerio Coretti and Federico Berengo
The co-founders of NXTGN discuss their career and how to create the next generation of exciting consumer brands.
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Rosario ToscanoRosario Toscano
The CEO of Akoni Group talks about the changing eyewear industry and how to ‘manage creativity’ in a business context.
Videos
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Marketing 101Marketing 101
Learn how to leverage the 7P's of marketing to create a successful strategy.
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Branding 101Branding 101
Explore some of the most important aspects of branding, including logo design and tone of voice.
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Customer SegmentationCustomer Segmentation
Learn about the importance of segmentation and the different ways by which a market can be divided.
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Value PropositionValue Proposition
Discover the necessary steps to create a value proposition that is both effective and concise.
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